Prada Mode Los Angeles occupies Genghis Cohen, the iconic restaurant and music venue on historic Fairfax Avenue. The location is transformed by the artist Martine Syms with the interactive installation titled “HelLA World.” Syms, known for a practice that blends “conceptual grit, humor, and social commentary” has shown extensively around the United States and internationally, and has created commissioned work for various partners.
“HelLA World” by Martine Syms is a text and video installation equal parts live performance, narrative exposition, and casual conversation with a stranger. Centered around a ticker-tape style monitor, the installation encourages guests to contribute messages, gossip, status updates and musings. These are complemented by additional monitors around the restaurant showing images and video.
